Generate A Snippet To Claim Content
Learn how to create rich snippets for all kinds of content, images, and attributes.
The use of rich snippets is most often encountered by people who are trying to claim authorship on a Wordpress blog and find out that there is a semi-complex routine required for associating a Google Plus profile with an author name. However, the world of rich snippets goes much deeper and a wise use of snippets is extremely helpful when it comes to helping search engines understand content on a website. Words placed in an address may not actually have keyword value so you don't necessarily want them associated with the website. For example, in Colorado Springs there is a street called "Disk Drive" but if your business is located there, and does not sell storage hardware, then you might want some kind of markup designating that as part of your address, especially if you are an SEO perfectioninst who wants the Goolge Algorithm to have a perfect profile of your website..
Delivering Relevant Content.
Indoor location apps and services already exist, so Bing has "Venue Maps" for mobile adn Google is working on similar services. Apple recently bought up a location mapping service, and the race will be on to create a universally branded tool that everyone wants to use. Floor maps are being created by a number of small comapnies including FastMall, Point Inside, and Micello, and it may be that it takes time for competing apps to boil down into a single one that you'd use to find your way around.
How to Classify Content
Snippets exist for a variety of semantic concepts and web page elements. For example, review content would get a specific snippet, prices would get another, and so on. While it may be a headache for your developer to place this content into a site that has already been created, shopping carts are getting onto the bandwagon in the same way they became "SEO Friendly" a few years ago when they made URLs more readable. Even better, rich snippets are also applied to events, locations, times, and people, so your search for a specific upcoming event doesn't end up returning SERPS describing things that happened five years ago. If you post recipes online, the use of rich snippet technology means that you can include pictures of the food, and data on cooking times, so there is no mystery when it comes to the item. Currently, the value of snippetizing content comes in the fact that search engines are going to be able to classify images, lyrics, video content, and authorship across a range of websites, which makes more advanced search functionality possible. Imagine a pivot table for searches, and imagine being left out of that pivot if you didn't properly define your content. For the SEO world, snippets add a whole extra layer of parsed meanings and classification, but this can be a good thing in a world of updates that penalize link building and other forms of attention getting. In HTML5, rich snippets will help define properties and associations so content can be better rendered across a number of formats, but at the same time it all comes back to getting found. CTR goes up with snippets, and many spidering tools may end up displaying your data and referencing your site (which is good for you if you're there) without showing the usual vage set of SERPS.